Your brand is illustrated on your website, logo, color pallet and visuals. One way to build your brand visuals is through a photoshoot. However, this process involves more than just hiring a photographer. These are some tips to help you
Identify Your Goals
Identify your branding goals. Why are you hiring a photographer, and what do you hope to achieve? Are you looking into rebranding, launching a new product or expanding your business promotion? Whatever your goals, make them clear, concise and measurable. Also, set goals that are achievable and have a deadline. Then, start searching for reputable branding portrait photography northwestern PA.
Write Down Your Vision
You need to identify the subject matter of the photos and the color pallet you want to work within. Identify who will be involved in the shoot and where you plan to use the photos you receive. Customize your visuals for each location, from your personal website to your social media platforms. Your content on each portal should be nuanced, optimized and tell a story.
Build Your Visuals
You may also create an inspiration board to help your photographer understand your ideas and goals. Don’t forget to identify your desired color pallet and the style you are looking for. Add personality to make the content interesting and engaging.
Then, set up a detailed shot list. Use illustrations, images and text to clarify your goals. Brainstorm for more visuals and any details you want to be included. Identify each by their shot numbers, and add descriptions, backgrounds, framing, props and other notes.
Collect Your Photoshoot Supplies
It is unlikely that your personal branding photographer has all the tools you are looking for in your photoshoot. Therefore, gather and organize your props, products, laptop, art supplies and anything else you want in your photos. Don’t forget about clothing, accessories, makeup, nail polish and hairstyle if you or someone else will be in the photos. Organize everything so that you don’t forget anything.
Your personal branding visuals are just a few steps away. Work with a professional to create the best visuals for your portals.